Cera to hire 10,000 frontline staff in 2023 to address NHS pressures as wait times hit record highs

  • To simultaneously tackle the economic crisis and bolster the social care sector, leading home healthcare provider Cera has announced ambitious hiring targets for this year through a new jobs programme beginning this month
  • Creating 10,000 new jobs across the country, this news comes amidst publicised layoffs from prominent technology and retail companies
  • The additional staff will allow for millions of more care visits to be delivered – critical when the NHS is facing an unprecedented bed-blocking crisis, in need of care sector support

With national unemployment rising as the UK struggles against economic downturn, staffing demands remain high across the social care sector as the NHS tackles unprecedented pressure. Britain’s ageing population requires more complex care from a sector that has almost twice the vacancy rates as the national average, at nearly 11%.

At a time when over 13,000 hospital beds are occupied by patients fit to be discharged into social care, and new data shows that 54,000 patients are waiting for over 12 hours to be seen in A&E, there is no doubt that carers are needed more than ever.

Leading home healthcare provider Cera is today announcing that it is creating 10,000 new jobs in 2023 across the UK, to simultaneously bolster the care sector and put thousands of people back to work during the economic crisis.

The majority of these new roles will be in frontline healthcare services such as professional carers and nurses to accelerate and facilitate its growth. Applicants from retail, hospitality, leisure, and F&B industries are encouraged to apply, with transferable skills that they can bring to a rewarding job with excellent career development opportunities. Care also offers flexible hours for those looking to take on extra work alongside a primary job – to earn more and help with the cost of living pressures.

Cera’s award-winning technology enables the company to effectively recruit, train, certify, and deploy new carers in a matter of days. In 2021, Cera targeted filling 10,000 jobs throughout the pandemic, which it achieved several months ahead of schedule.

As Europe’s largest provider of digital-first home healthcare, Cera is already equivalent in capacity to 50 NHS hospitals, working with numerous NHS Integrated Care Boards and over a hundred Local Authorities nationwide to deliver care, nursing, telehealth and repeat prescriptions.

Dr Ben Maruthappu MBE, CEO and Co-founder of Cera, was one of the healthcare leaders to attend the Prime Minister’s emergency NHS Recovery Forum at Number 10 Downing Street earlier this month, considering opportunities to rapidly alleviate NHS pressures.

Dr Ben comments: “Britain is facing a dual crisis – an economic one and a second that grips our health service. We need to discharge well-enough patients out of hospital and into their homes more rapidly, to free up much-needed beds in hospitals and reduce the mounting pressure on the NHS. We are hoping this ambitious jobs programme goes some way to solving both crises: helping people return to work at a challenging time and allowing us to deliver millions more home healthcare visits each year. Our technology allows us to effectively recruit and train new carers in record time, to rapidly expand our care capacity. We are proud to be creating 10,000 new jobs this year in what is an incredibly rewarding sector.”

To apply for open roles at Cera, please visit


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