Large pharmacy benefit manager transforms e-commerce experience in 30 business days

MedImpact’s America’s Pharmacy prescription savings programme now enables consumers to shop online.

Elastic Path, the leading provider of enterprise API commerce solutions, announced the successful launch of Elastic Path Commerce Cloud, its headless cloud-based commerce solution, for MedImpact, one of America’s 5 largest pharmacy benefit managers (PBM).  With this functionality, consumers visiting MedImpact’s America’s Pharmacy website can seamlessly purchase prescription medications at steep discounts for home delivery or in store pickup.

“Elastic Path’s technology is providing us a stellar e-commerce solution and a platform that will enable us to expand our online offerings easily in the future,” said Raj Ramaswamy, Director of Technology at MedImpact. “It is modular, flexible, powerful and it was live in less than a month.”

America’s Pharmacy lets consumers compare prescription prices at local and mail order pharmacies, download a virtual coupon for up to 80% off, and purchase medications for home delivery or in store pickup. The new commerce experience provided by Elastic Path allows an all-digital transaction and gives MedImpact greater visibility into the customers’ purchase journey from start to finish.

“Convenience in commerce is becoming increasingly important across all industries, not just retail.” said Andrej Maihorn, Vice President of Industry Solutions at Elastic Path. “MedImpact recognised a need to better serve their customers and we wanted to provide the resources for effective purchase methods right away. With the new experience live in just a month — something that takes the typical provider at least six months — MedImpact substantially advances their position in the industry.”

The partnership contributes to Elastic Path’s continued development of Elastic Path Commerce Cloud, launched in January. The cloud-based platform, built from the proven Elastic Path Commerce solution, provides businesses with flexible and efficient purchase experiences anytime, anywhere.

About Elastic Path

Elastic Path offers the leading purpose-built headless commerce platform to unify experiences across the entire enterprise. As the pioneer of headless commerce, Elastic Path empowers you to sell products and services in the connected world through the web and a touch of a finger or a spoken command. Its products, including Elastic Path Commerce Cloud, deliver commerce freedom and accelerate the creation of any customer experience on a single platform. Through collaborative innovation between Elastic Path’s team, customers and partners, Elastic Path leads the way in revolutionizing commerce.


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