NHS on the search for ‘social media influencers’

The NHS is looking for nurses and other health professionals across Britain to be the faces of the NHS App.

Earlier this month, Chief Nursing Officer Ruth May launched the project to find 10 NHS ambassadors passionate enough to promote the new app, which will help people live healthier and happier lives. They will help in educating people in the various ways the app can be used, like accessing their medical records and engaging with the NHS remotely from any smart device. These ambassadors will include midwives, nurses, doctor and other health professionals.

The free app will be available on Apple and Google play stores, and will transform the services experienced by people  who need information and help them access vital information for various medical reasons.

The app was first launched in January, and is already used by many people who use NHS services on a regular basis. Some of the users are pregnant women, and there are others have long-term health conditions.

The NHS app ambassadors will be a diverse group of people from various backgrounds and medical professions. They will play a vital role in promoting the app and spreading awareness thereof to friends, family, colleagues, patients and the general public.

The influencers will use different channels like Facebook, Instagram and Twitter to encourage people to download the app.

Chief nursing officer for England, and Lead ambassador for the NHS App, Ruth May, said: “The best advert for our NHS is our extraordinary staff who continue to be the envy of the world, and with some of our leading lights soon to be promoting the next generation of health care tech across social media, the benefits of the NHS App will be experienced by even more people across England.

“The NHS App is transforming people’s experience of our health service, making it more convenient and available at the touch of a button, and as it continues to grow and improve, it will increasingly play a leading role in how we meet the ambitions set out in the NHS Long Term Plan, to help people stay well and manage their long-term conditions, and give new mums and their babies the very best start in life.

“So it’s time now to get the word out, and that’s where frontline NHS staff come in – whether it’s acting as social media influencers or using good old-fashioned word of mouth, our search is on for nurses, doctors and other members of staff who are passionate about helping people make the most of this new and exciting advance.”

There are a variety of things people will be able to do once they have downloaded the app. They can:

  • Book and manage appointments
  • Order repeat prescriptions
  • Check their symptoms and access health advice
  • View their medical records safely

Tara Donnelly, chief digital officer at NHSX, said: “Just like you can book a flight or order food to your door, we want NHS services and advice to be available in the palm of your hand.

“The official NHS App has the potential to benefit millions of people and is an important step in driving forward digitalisation of the NHS.”

Article source: https://www.england.nhs.uk/2019/09/englands-top-nurse-to-recruit-nhs-social-media-influencers-to-extend-the-reach-of-nhs-app/


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