MAY 2025, LONDON, UK: Cera, the UK’s leading digital-first home healthcare provider, today announces new milestones in its rapid expansion, as it continues its journey to transform healthcare through technology.
Cera, which launched in 2016, has now reached annualised revenues of c. $500 million, up from $5 million annualised revenues at the start of 2020 – with this rapid growth fuelled by growing demand for its more sustainable, preventative model of care.
Cera is also now delivering around 2.5 million patient home visits every month – equating to an average of one visit every second.
Dr Ben Maruthappu, Founder and CEO of Cera, said: “Every visit we deliver marks a unique moment of care, compassion and connection with older and vulnerable people across the UK and beyond.
“As we continue to roll out our preventative AI tools, each of these visits also marks another step towards a more sustainable future for healthcare – easing NHS pressures, and improving patient health outcomes.
“Knowing our carers are making a new visit on average every second is a great reminder that we are making a continuous, meaningful difference in people’s lives, at scale.”
Cera empowers its workforce of more than 10,000 carers and nurses with proprietary predictive AI tools, including a Falls Prevention AI and a Hospitalisation Predict-Prevent tool, supporting them to keep patients out of hospital and safe and well at home.
These technologies forecast health risks such as falls and infections seven days in advance – allowing Cera to take preventative action which reduces patient falls by 20% and hospitalisations by up to 70%. Analyses show Cera saves the NHS and Government £1 million a day.
The company now has almost 150 regulated sites across the UK, spanning over 150 UK Local Governments and two-thirds of NHS Integrated Care Systems. Cera also has a presence in Germany.
Over the coming years, Cera plans to continue to scale its technology-enabled model of care, as well as expanding into new service lines in the home – aiming to meet even more of a patient’s healthcare needs from the comfort of their own home, from physiotherapy, nursing and doctors’ visits, to specialist, complex or palliative care.
Dr Maruthappu said: “When we launched Cera in 2016, we set out with an ambition to make a meaningful, long-term difference to the future of care, in the UK and beyond.
“Milestones like these mark our progress towards that goal, thanks to the ongoing hard work, creativity and dedication of our teams, the support of our partners, and the faith of the patients and family members who entrust us with their care. We’re grateful to everyone who’s played a part in our journey so far, and we’re excited to see what’s next.”
