On the 11th March, the NHS revealed new developments to make sure people find trusted and accurate health information online. The NHS has worked with Google to provide the UK public with effortless access to NHS information about the most searched for health conditions through new Knowledge Panels.
The NHS wants to make sure that people get the right information that is accurate and up to date regardless of the method they use to search for information. The Knowledge Panels will include information about causes, symptoms and treatment.
If you search one of the conditions (over 250) using Google on your mobile, you will see NHS content and links directly from the NHS website. This will help thousands of people get access to accurate NHS advice.
The information from the website is freely available in any search engine, organisation or social media platform. This is all part of the efforts from the NHS to ensure the UK public can effortlessly access NHS content.
The NHS website’s visits which are millions per year, are mostly directed from internet searches on mobile phones.
Tara Donnelly, chief digital officer at NHSX, said: “One of NHSX’s key missions is to ensure the public are provided with accurate health information so they can be confident they are following official NHS advice.
“By making NHS website content free to use for third party organisations, we will ensure people get NHS advice when they search online rather than some of the many other sources, some with guidance that isn’t right for the UK, and some that just aren’t right.”
Professor Jonathan Benger, Chief Medical Officer at NHS Digital, which runs the NHS website says: “Getting the right health information to the public is essential, and syndication from the NHS website means that people can be confident that the information they see meets the highest clinical standards.”