INNOVATION

Silver design success for scalp cooling expert PAXMAN

PAXMAN, the leading manufacturer of pioneering scalp cooling technology have been awarded a silver DBA Design Effectiveness Award for incorporating design across all aspects of its business including product design, R&D, sales and marketing.

PAXMAN set their strategic brand consultancy The Engine Room the challenge of changing the face of cancer on a global scale – especially in America as trials progressed towards US Food and Drug Administration clearance.

The visually engaging work – which first began between the two Yorkshire organisations in 2015 – included the production of video profiling, emotive case studies and technical literature to firmly establish the company’s name as being synonymous with chemotherapy-induced hair loss prevention worldwide.

The results have spoken for themselves with PAXMAN’s global turnover almost doubling in size in 2018 and its US growth rate increasing by 465% between 2017 and 2018. The organisation has also seen a 25% uplift in awareness of scalp cooling since 2015.

PAXMAN’s new website has pulled in thousands of visitors within the first two months of launching, and social media and online community engagement remains at an all-time high.

The companies ‘Chasing Zero Hair Loss’ campaign also went live at the same time as the rebrand – and achieved international recognition from key medical media titles across the globe, including Australia.

Kathryn Daniel, head of marketing at PAXMAN, said: “The innovative approach to our strategic design work alongside The Engine Room shows no signs of slowing down as we continue to lead in our market with an authentic, world-class brand. We are delighted to receive this award alongside our talented colleagues and show how our important collaboration is a crucial feature in how we help patients every single day.”

Lesley Gulliver, managing director of The Engine Room, said: “We are absolutely thrilled to achieve silver at the DBA Design Effectiveness Awards and be highly recognised by our industry peers alongside several national design agencies.

The DBA Design Effectiveness Awards recognises the difference design makes and the evidence-based impacts that are measured and verified.

Design is now a core element of PAXMAN’s strategy and since the rebrand the company have adopted a design process through everything they do, from brand design to product design, to systems design, to service design, to recruitment.

All elements of the business are now thought about in terms of how they are designed: their products, their communications and service and their behaviour and attitudes.

Photo credit: Oleg at Event Photographer London

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